The idea for this brief was to bring innovation and glam to the new brand and its products.
For this brand it was decided to go with simple designs, that still show glamour, sophistication and style, with simple colours like black and white, which were used for a logo.
The innovative elements consist of QR codes, laser printing technology and braille.
The products are made from sustainable and/or biodegradable materials, with laser printing technology and different sustainable printing options.
All these innovative solutions, options for materials used, and the technology used are of easy access, making all these packages sustainable, innovative, classy and feasible.