Archive for: 2023-edition

Sexty Something® is an active brand that listens to its customers. Its symbol being the phoenix (for the renewal of the metabolism), it seeks to get itself talk about by offering products that are out of the ordinary. The ingenuity of substracts aims to make valuable and sustainable products. Indeed, these remind of everyday elements focused on fun and attractive activities: bowling (with the cup) and walking in the open air (tree). Labels are simple and visual in order to provide concise and impactful information on products. Also, the sans serif fonts and the color used make it possible to read all the information.
The ubiquitous blue colour associated with yellow is part of the brand image and encourages tonicity and optimism among consumers.
Also, the use of hitherto unseen materials respectful of the environment without specifying it explicitly allow to reconcile the values of the consumers of the brand. Also, in consideration for senior consumers, the chip embedded on the verso of the labels will be passive in order to preserve them from emissions.
The addition of an animation in a QR-code on the verso of the label will force the consumer to become involved in the use and history of the product.

Since my design is too large, here is the link to access the files: https://we.tl/t-QGr1RURgS8

I have designed the label having in mind a long box of condoms, with the label being on the lid. Two rows of three condoms makes them very accessible.
To get inspiration for the label, I closely watched what my grandparents are drawn to buying. I noticed the old school label design and decided I wanted to add easter eggs such as the condom motifs and the packaged condoms in the middle of the flowers.

This is Spikey Mikey and he is a doodle character that I created during my free time and he is also my fav character so it’s would be cool if I got chosen because my doodles are the best.

This label is the outcome of creative brainstorming and experimentation. The design is as simple as it is meaningful. The semi-transparent background is reminiscent of body cream, thus giving the impression of continuity. Flowers in different cheerful colors, in combination with butterflies create a sense of freshness and naturalness. The chosen fonts are on the border between elegance and legibility, which makes them suitable in the context of the label made. The design is simple, intuitive and impactful. It is tailored to suit the needs of the target audience. In other words, the design is clear, intuitive and eye-catching. It appeals to the target audience by creating a connection between the content (body cream) and the label. This is also supported using a glass jar as a container. Together with the bamboo cover, the flowery design outlines the idea of life, naturalism and beauty regardless of age.

My proposal tries to take a stance on conveying a nice, comfortable value to the customer’s target audience.
The tagline is “Built for your lifes chapter of adventure”, which is meant to evoke exciting feeling to use. Logo is in “Modern-mode”.
The flavours were chosen to be modern, new, refreshing – so that they were in harmony with the slogan (the user can experience a new adventure through these flavours). The colours were chosen based on the flavours chosen, in pastel tones and the combination (background x font) was contrasting and easy to read that way.
The image was hand drawn to evoke an organic, sustainable, simple, comforting feel.
The font chosen was Gartmont, which is easy to read.
The label is double sided – on the other side the customer will find easier to read information in a larger font. There is a peel-off adhesive made of bio-degradable material. The inks used are water based, which are also bio degradable. The paper will be made from recycled material. There is a QR code on the label to guide the user to all the product information including ideas.
The brief was very enjoyable, I had a creative idea instantly. Additionally, I asked my grandparents for their preference by product label and then for feedback on my design. I was having fun!