The judges were impressed by the aesthetic appeal of the label and the varying degrees of embossing and varnishing which add depth to the end result. A very fine black halftone image is used to create an aging effect around the embossing. The complexity of the die cutting especially around the watch winder was very clever. The final label has the feel and look of a silver metallic label, in fact it replaces an actual metal tag used previously for this brand.
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